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dinsdag, juli 19, 2005

Sony stapt in DSLR-markt

Sony, the world's second-biggest consumer electronics maker, will develop digital cameras that use interchangeable lenses with Konica Minolta, entering a market dominated by Canon and Nikon.

Sales of the single-lens reflex models, geared toward professional photographers and hobbyists, are expected to start next year, Sony and Konica Minolta said today in a faxed statement. The cameras, to be sold under both company names, would be Sony's first digital models that can use multiple lenses.

Tokyo-based Sony, the biggest seller of digital cameras after Canon, is aiming to recover earnings by offering more profitable SLRs as competition pushes down prices for compact models. Matsushita, Sony's bigger rival in the consumer electronics market, previously joined with camera maker Olympus to develop SLRs.

Bron: Bloomberg.






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